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Meet Our Leaders

We believe that effective leadership is the cornerstone of success. It is the driving force behind our organization's growth, innovation, and commitment to excellence. On this page, we are thrilled to introduce you to the exceptional individuals who lead our diverse teams with passion, vision, and integrity.

Our leaders bring a wealth of experience, expertise, and a deep understanding of different facets of our industry. They are not only accomplished professionals but also inspirational mentors who nurture talent and empower our employees to reach their full potential. With their guidance, we foster a culture of collaboration, accountability, and continuous learning, creating an environment where every voice is valued, and ideas flourish.

We invite you to explore this page and get to know the individuals who lead our organization forward. Each leader's profile highlights their accomplishments, their unique leadership style, and their contributions to our company's growth and success. Together, they embody the values and principles that define WestRock.

Our Leadership Team

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Steve Romer, MAI, MBA

Chief Executive Officer

Founder and CEO, Mr. Romer entered the appraisal profession in 1987 as a commercial appraiser after spending five years as the Branch Manager for the Illinois, Indiana, and Puerto Rico operations of a family-owned armed and unarmed security guard business with 2,500 employees. By circa 1990, Mr. Romer completed a Lotus 123/Word Perfect-based commercial appraisal valuation program that generated 100+ page narrative appraisal reports. Over time, the program was contemporized into Microsoft Excel/Word, copyrighted, annually updated with new features and expanded utilities, and instrumental in managing both the quality of appraisals and the growth of WestRock Appraisal Services.
 
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Abe Romer

President

With over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. He leads WestRock's marketing efforts and is responsible for developing, implementing and executing strategic marketing initiatives. Mr. Romer oversees both the Customer Satisfaction and Business Development teams in WestRock’s national expansion campaigns. With a focus on client satisfaction, his endeavors include attracting potential customers, maintaining existing relationships, and growth initiatives via new market entry.
President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts.President, with over 20 years of experience with WestRock Appraisal Services, Abe Romer is the next generation of WestRock leadership and the face of the company. Abe is responsible for approximately $4,000,000 in annual appraisal revenue and leads the Customer Satisfaction and Business Development team in WestRock’s national expansion efforts. 
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Patrick Henry Natural

VP of Strategic Marketing

Mr. Natural originates from the corporate culture of AT&T and spent more than a decade in the management staff, and also recipient of a Manager of the Year award during his tenure. Patrick directs WestRock’s marketing efforts which includes branding and corporate name recognition, web search and optimization, website development, HubSpot and API integration, social media management, campaign content and blog creation, and is instrumental in WestRock’s national appraiser collaboration pursuits and state licensing initiatives.
 
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Joie Stabile

Director of Business Development

Director of Business Development, which includes WestRock’s appraisal training initiatives, Ms. Stabile started as an appraiser trainee four years ago at WestRock and succeeded in becoming the company’s leading producer. A talented and gifted appraisal instructor with an unusually strong work ethic and an unrealized force of nature, Joie excels in expanding WestRock’s business opportunities throughout the country and eventually, internationally.
Director of Business Development, which includes WestRock’s international appraisal training initiatives, Ms. Stabile started as an appraiser trainee four years ago at WestRock and succeeded in becoming the company’s leading producer. A talented and gifted appraisal instructor with an unusually strong work ethic and an unrealized force of nature, Joie excels in expanding WestRock’s business opportunities throughout the country and eventually, internationally. 
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Karen Kagel

Director of Operations

Ms. Kegel has over 30 years of experience in human resources and operational management in the hospitality industry. Ms. Kegel was courted by WestRock approximately three years ago to oversee WestRock operations as the company’s expansion grew exponentially. Karen has a proven track record in meeting hurried appraisal deadlines, customer service, and managing the growth of operations as WestRock nears licensing in approximately 40 states.

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Barry Eizik

Management Consultant

Mr. Eizik brings 40+ years of corporate management, purchasing and contract negotiations. Barry has a long history working with and for Fortune 500 companies and provides insight on WestRock’s corporate growth and organizational development. Mr. Eizik is one of WestRock’s principal advisers and supports WestRock’s ownership in overseeing company policy, formation, and corporate growth and management.
Mr. Eizik brings 40+ years of corporate management, purchasing and contract negotiations. Barry has a long history working with and for Fortune 500 companies and advices on WestRock’s corporate growth and organizational development. Mr. Eizik is one of WestRock’s principal troubleshooters and supports WestRock’s ownership in overseeing company policy, formation and corporate growth and management. 
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Joey Lifschitz

Chief Appraiser

Mr. Lifschitz has worked with WestRock for 12 years, starting as an appraiser trainee and now leads WestRock’s valuation oversight team. Joey is responsible for raising the bar in terms of appraisal development and reporting and heads WestRock’s continuing education initiatives. Before becoming Chief Appraiser, he worked on the valuation of a wide range of property types, including both existing and proposed multifamily buildings, commercial and residential condominium units, apartment buildings, retail properties, restaurants, industrial buildings, summer camps and vacant land parcels. In addition, the appraisal team concept he developed which focuses on efficiency and professionalism, became the model of WestRock’s current modus operandi.

Interested in joining our team of talented appraisers? Learn more about our openings on our careers page.

Ready to work with us?

WestRock is a national leader in adapting 21st-century technology and data protection safeguards which benefits our diverse customer base, including commercial and hard money lenders, attorneys, accountants and real estate owners, with expedited, cost-effective commercial appraisals. A 35-year pioneer in copyrighted commercial appraisal software development, WestRock’s proprietary programs import data from the premier real estate data providers within the United States.